On August 8, 2025, PlayFun announced the full launch of FunFi (Fun Finance), marking a major leap in merging gaming with decentralized finance. FunFi redefines play-to-earn by ensuring fair rewards, user ownership, and sustainable value through smart contracts.
The platform’s “FunPlay Pioneer Program” has drawn tens of thousands of global participants, fueled by a 50,000+ USDT reward pool. Moving beyond early GameFi’s profit focus, PlayFun emphasizes long-term engagement and community-driven growth.
With strong tech and community momentum, PlayFun and FunFi are shaping a new, open Web3 entertainment ecosystem for players and creators worldwide.